PR/ MARKETING DIRECTOR
Designed for senior marketing executives of global corporations and diverse businesses.
Key areas of marketing leadership include defining integrated strategies, leading talented teams, developing innovative campaigns and using different techniques to engage with target audiences and maximize potential opportunities. Marketing directors come from different backgrounds, notably FMCG, consumer goods, business to business, professional services, banking and technology for instance, each with unique market characteristics, key drivers and competition elements. Our services are tailored to different scenarios and are bespoke to the individual to make sure marketing directors stand out from the competition.
Marketing directors often offer a creative approach to develop innovative solutions, well-targeted campaigns and ensure consistent branding across multiple channels and different markets. There is also an element of team leadership, talent management, capability development, continuous improvement, client relationship building, strategic partnering, product lifecycle management, PR / media engagement, advertising, promotions, competitive positioning and managing overall performance of corporate marketing functions. This includes executive reporting, evaluating performance, market /competition analysis and listening to feedback from customers to enhance propositions and manage changing expectations. These are just some of the main things we would seek to evaluate as part of writing a marketing director profile to meet precise objectives (ideal target roles).